Launch Diagnostic · Series A to enterprise

Know who will buy before you commit the launch budget.

Over two months we test your launch against the market: interviews with potential buyers, a market test across every candidate segment, and a board-ready recommendation with the accounts, messaging and first hire to start on. Twelve deliverables, one decision. Then it carries on as the Diagnostics Subscription, so the evidence stays current.

2 monthsInterviews with potential buyers12 deliverablesContinues as the Diagnostics Subscription

Start with a free teardown See a sample

What lands in your inbox

Executive readout deckBoard-ready, with the evidence behind every call
Recommendation memoTwo pages: go or no-go, and why
Target account listAccounts + decision-makers
Messaging kitPositioning, copy and objection handling
Interview synthesisFindings and verbatim quotes from potential buyers
First-hire scorecardProfile, buyer experience, comp benchmark and where to recruit

The deliverables

12 deliverables. One decision your leadership can make.

Everything a launch team needs to commit budget and headcount with confidence, built from real buyer conversations rather than desk research.

The market

01
Segment scorecard
Every candidate segment sized and scored on pain, budget, speed to buy, access, competition and deal size.
02
Buying committee map
Who signs, who champions, who blocks, the procurement path and the typical cycle, for each segment.
03
Competitive read
What buyers use today, why they would switch, and how alternatives position against you.

The buyers

04
Buyer interviews
Conversations with real target buyers, synthesized with verbatim quotes, objections and buying triggers.
05
Pricing signal
The budget ranges and pricing models buyers described, and where your price will meet resistance.
06
Market test
Messages sent to every candidate segment, with reply rates and objections by segment.

The go-to-market

07
Target account list
Scored accounts and verified decision-makers, with the trigger that makes each one timely. Ready to import into your CRM.
08
Messaging kit
Positioning, value by segment, first-touch email and LinkedIn copy, and answers to the objections we heard.
09
Channel and partner plan
The events, communities, integrators and partners these buyers already trust.

The team and the plan

10
First-hire scorecard
The profile, the buyer they must have sold to, a compensation benchmark, and the vendors we would recruit from. The search can start the week of the readout.
11
90-day launch plan
Week-by-week actions for the first segment, with the metrics that tell you it is working.
12
Executive readout
A board-ready deck, a two-page recommendation memo, and a live session with your leadership team.

How it runs

Two months, then a decision.

You get findings every week, not a reveal at the end. If the evidence says don't launch yet, you'll hear it early.

Weeks 1–2

Map the market

Kickoff with your launch team
Segments sized and scored
Buying committees and competitive read
Interview and test lists built

Weeks 3–6

Talk to buyers

Interviews with potential buyers
Market test across every candidate segment
Pricing signal and objections
Weekly findings to your team

Weeks 7–8

Recommend and hand over

Go or no-go, with the evidence
Accounts, messaging and channels for the first segment
First-hire scorecard, with the search ready to start
Live readout with your leadership

Your team's timeAbout six hours in total

A 60-minute kickoff, weekly 20-minute check-ins and the readout. We run the research, the interviews and the market test.

In every interview we say who we are and why we are asking. Research is never presented as a sales call.

Why it's worth it

The cheapest part of your launch is finding out who buys.

Doing this in-house usually means pulling a product marketer, a seller and an SDR off their day jobs for a quarter, and still guessing. A launch aimed at the wrong buyer costs far more than two months of evidence. And when the diagnostic ends, it keeps running as the Diagnostics Subscription, so the evidence doesn't go stale.

What happens after

Right for you if

You're launching a product or entering a segment in the next six months
Leadership wants evidence before committing budget or headcount
Your current customers aren't the buyer for this launch
You'll need to hire sellers or BD leads to run it

After the diagnostic

The evidence tells us who to hire.

Hire

Start here

Start with a free teardown.

Or see pricing

1Tell us what you needTwo minutes, a few questions.
2Free scoping call30 minutes, booked within one business day.
3A plan and a fixed priceIn writing, before you commit to anything.