What it costs.
Starting prices are below, and we confirm yours in writing before any work starts. The teardown is free, and the Diagnostic is two months, then continues month to month.
From a free opinion to proof from real buyers.
Start with the teardown, and decide on the Diagnostic once you've seen how we think.
Launch Teardown
Our point of view on your launch, free.
- The buyer segment to lead with, and why
- The segment to skip for now, and why it will stall
- The first message that segment will respond to
- The profile of the first hire
Launch Diagnostic
Prove the launch with real buyers before you fund it.
- Interviews with potential buyers, with verbatim findings
- Segments ranked on pain, budget, speed to buy and deal size
- A market test across every candidate segment, with reply data
- Scored target accounts and verified decision-makers
- Messaging kit, channel and partner plan, competitive read and pricing signal
- First-hire scorecard, with the search ready to start
- Board-ready readout: go or no-go and a 90-day plan
After two months the Diagnostic continues as the Diagnostics Subscription, below. Stop at the readout if you prefer.
We keep the evidence current, build your systems, or run it with you.
All three pick up where the Diagnostic ends, so we already know your customers.
Diagnostics Subscription
The diagnostic, re-run every month. Your team does the selling.
- New accounts showing buying signals, every month
- Verified decision-makers for each account
- Two buyer conversations a month, so the evidence stays current
- Segment scores and messaging updated as the market moves
- A monthly working session with your team: what changed and where to push
GTM Engineering
Ongoing, outsourced RevOps. We build and manage the systems your GTM runs on.
- Account data and enrichment
- Signal routing to the right rep
- CRM setup and admin
- Outreach and sequencing
- Pipeline and forecast reporting
- Tool and vendor management
- A monthly RevOps review
Embedded GTM
Priced to your stage, team and launch, and quoted before you start.
- A senior operator working inside your team every week
- Includes the Diagnostics Subscription
- Runs the GTM motion: pipeline, deals and partnerships
- Runs your GTM hiring, including leadership searches
- Builds and runs your AI GTM stack, then hands it over
- A shared playbook and coaching for your sellers
- A quarterly market review and replan
The fine print, in plain words.
What’s actually free?
The Launch Teardown and the 30-minute call to walk you through it. No commitment and no card.
What happens after the two months?
The Diagnostic continues as the Diagnostics Subscription, from $10,000 a month: new accounts, buyer conversations and a working session every month. Tell us before the readout if you want to stop there, and it ends with the Diagnostic.
Why isn’t Embedded GTM priced here?
Every team is different: the stage, the launch and how much of the motion we run. We scope it with you and quote it before you start.
Can we cancel the subscription or Embedded GTM?
The Diagnostics Subscription needs 30 days’ notice. Embedded GTM runs a 3-month minimum; the terms after that are agreed when we scope it.
Is anything not included?
Travel, if a launch needs it, is billed separately. Your price is confirmed in writing before you start, and nothing is added after.
Tell us what you’re launching.
Thanks. We’ll reply to within one business day.
Thanks. We’re on it.
We’ll reply to within one business day with times for a 30-minute call.